FORMING THE PERSONAL BRANDING OF SANDIAGA UNO AS A PUBLIC LEADER IN 2017 ON RHETORIC PERSPECTIVE
This research is made as an effort to describe how rhetoric can build personal branding of an individual doing political campaign activity in order to gain trust from public.The focus of the object in this study is the narrative speech delivered by Sandiaga Uno, who during the elections of FLORASIL DKI Jakarta 2017 often voiced the tagline "Ok Oce!